How Purchase Insights Are Driving Brand Growth
It can seem harder than ever to convince new shoppers to try your brand.
In a world of personalized content feeds, the same message won’t resonate across every audience segment. Consumers expect brands to meet them where they are, but traditional demographic assumptions about consumers don’t always hold true.
Instead, retail purchase data has emerged as a crucial tool for building an audience strategy. Purchase signals can be used to predict more accurate consumer interests and lifestyles. Together with other signals from social media and first-party data, brands can develop a better plan for driving growth.
In this video clip, Megan Jones of Digitas encourages brand marketers to explore the amazing sandbox of new data signals. Brands should invest time in understanding which datasets matter – and build new “networked experiences” that will drive future growth.
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