KPM Launches New Homepage Ad Inventory

Access exclusive ad space with NEW Premium Placement HOME Carousels

Capturing a shopper’s attention the moment they land on Kroger.com can make the difference between your brand - or your competitor’s brand - ending up in the cart.

That’s why Kroger Precision Marketing (KPM) is excited to launch Premium Placement HOME Carousels, giving our ad partners exclusive access to Kroger’s high-traffic homepage ad placements.

This is Kroger’s most visible ad inventory—available across both web and app—designed to instantly connect your brand with millions of shoppers. Use it to showcase your full portfolio and drive increased visibility, engagement, and conversion.

Why HOME Carousels matter

• Guaranteed Homepage position for one week: lock-in your brand's position on Kroger's homepage and app with 100% SOV for an entire week in your carousel ad slot.
• Measure & evaluate brand impact: Understand your impact with a detailed performance report, including metrics like ROAS, CTR, conversions, and full attribution.
• Capture demand with unrivialed scale: Be one of the first brands shoppers see within Kroger's highest-traffic ad inventory.

How to get started with HOME Carousels

There’s still time to make an impact with Premium Placement HOME Carousels for 2025 fall and winter holidays. Don’t miss out on connecting with millions of shoppers on the Kroger.com homepage to get your brand in the basket.

Reach out to your KPM rep today to learn more about this exciting opportunity.