Kroger Precision Marketing Announces Display & Video 360 Collaboration

For the first time, SKU-level retail conversion reporting will be offered with YouTube via Display & Video 360

Kroger Precision Marketing (KPM) is making it easier for brands to reach precise retail audiences on YouTube. With Google’s Commerce Media Suite, advertisers can now use KPM’s retail purchase signals to reach relevant audiences across YouTube and third-party inventory – including YouTube TV.

Precise retail sales measurement removes guesswork

This collaboration marks the first time that SKU-level retail conversion reporting is offered with YouTube via Display & Video 360. Advertisers can now see how their YouTube and Display ad campaigns directly impact sales at Kroger.

“Brands don’t need to sacrifice retail performance to run streaming video campaigns,” said Christine Foster, Group VP at Kroger Precision Marketing. “Our collaboration with Display & Video 360 proves that brand-building and sales-performance can co-exist in one campaign.”

Brands activate through Display & Video 360

The capability taps the preferred tools advertising managers already use. Campaigns are built and measured directly in Display & Video 360. No additional set-up is required.

This convenience and scale brings new growth levers for CPG brands. Emarketer predicts the average US household will spend over 45 minutes per day watching YouTube in 2026.

Retail purchase signals drive advertising relevancy

Consumer preferences change quickly, but retail purchase signals can predict trends, interests, and lifestyles. This new collaboration builds on Kroger Precision Marketing’s success in using these insights to build strong brands.

“Consumers expect brands to meet them where they are,” said Foster. “In today’s world, you are what you buy. Purchase-based audiences empower brands to build more enduring emotional connections and drive sales impact.”

KPM’s collaboration with Display & Video 360 marks a powerful new milestone for commerce media.

Contact your KPM team to get started.