Kroger Precision Marketing Announces Fresh Content Studios Powered by Roku

The Collaboration is intended to Power CPG Brand Storytelling Across Streaming TV and Commerce.

Kroger Precision Marketing (KPM) announces Fresh Content Studios, a commerce-first content creation platform developed in collaboration with and powered by Roku Brand Studio. The studio plans to produce custom video content to entertain, educate, and inspire shoppers across both Roku's streaming TV platform and across Kroger’s retail media network, including in-store and online.

Fresh Content Studios is designed to create content built for the specific needs of Consumer Packaged Goods (CPG) brands. Real-world purchase trends will inform the creative approach – and formats will include informative and relatable topics such as cooking demonstrations, product reveals, meal plans, solutions for the home, beauty tips, seasonal inspiration for every family and much more.

Through Kroger's purchase insights, brands can then engage relevant audiences across Roku and beyond — with measurable business impact.

“CPG marketers need content designed for results in today’s media landscape. By showcasing their brand story, we can reinvigorate product categories and spark consumer trials,” said Christine Foster, Senior Vice President at Kroger Precision Marketing. “Fresh Content Studios merges storytelling with performance, offering a direct path from engagement to conversion.”

As the leading TV streaming platform in the U.S. by hours streamed1, Roku brings scale, engagement, premium content environments, and world-class production capabilities. Together, Roku and KPM can empower CPGs to build enduring brand value with custom performance-content.

“Streaming TV is where great brand stories unfold,” said Lindsay Pullins, Director, Head of Commerce, Business Development & Partnerships at Roku. “Now with Fresh Content Studios, we’re combining our storytelling excellence and data collaboration, with measurable consumer results—delivering value for brands and entertainment for viewers.”

Fresh Content Studios plans to begin rolling out campaigns later this year. The service complements Kroger Precision Marketing’s broader mission to drive meaningful outcomes for brands – and builds on the existing advertising capabilities between Kroger and Roku.

Advertisers are excited for commerce content experiences.

“We are constantly evaluating ways to expand visibility and drive meaningful engagement with new audiences, and, as part of this work, we were pleased to have the opportunity to leverage Kroger’s purchase-based insights across Roku’s streaming TV platform, which has delivered strong results.” said Kelly Sweeney, Director, Integrated Media at The JM Smucker Company. “We are excited to build on this success through Fresh Content Studios, which offers a creative way to build additional awareness and further strengthen our connection with our shared consumers.”

Fresh Content Studios exemplifies how KPM is evolving retail media to serve modern marketers—bridging the gap between performance marketing and brand building through curated content, premium environments, and precise measurement.