Kroger Precision Marketing Brings Faster Retail Insights to CPG Brands

Marketers will quickly analyze and act on first-party retail data through a suite of new advanced capabilities

Kroger Precision Marketing (KPM) has announced a new wave of innovations to give brands a faster view of shopper behavior. The capapbilities will empower CPG retail teams, marketers, and agencies to act with greater speed, precision, and clarity.

The new capabilities are anchored in the same first-party retail data as 84.51° Stratum. The self-service analytics software combines rich customer behavioral insights with Kroger's retail performance measures to drive CPG strategies.

Since debuting 84.51° Stratum in 2019, KPM has continued to expand and innovate with new features. The latest wave of enhancements is a new step forward in applying automation and intelligence to transform how organizations use Kroger's industry-leading first-party data.

Highlights include:

• Agent Monday (live now for qualifying 84.51° Stratum users): A weekly AI-powered summary of brand performance. Delivered to users’ inboxes every Monday morning. The customized digest offers concise, actionable insights designed to highlight key performance trends and shifts in customer behavior. The outputs save users hours of analysis time each week.
• Consolidated Dashboards (Coming Early 2026 to 84.51° Stratum): A reimagined reporting experience that simplifies how brands answer key performance and customer questions. With flexible selectors, integrated visualizations and same-day custom attributes and custom segmentations, the new consolidated dashboard will streamline insights discovery.
• Self-Service Data Orders (Coming Early 2026 in Data Direct): A new self-service capability that enables brands to extract retail data tailored to their precise business needs. Through a simple user interface, brands can quickly connect data outputs into dashboards, enrich data lakes with their own additional context, and support advanced modeling. All while only paying for the data they use.

"Consumer trends change faster than ever, and brands need solutions like this to stay nimble," said Christine Foster, SVP of Kroger Precision Marketing, "By applying more automation and AI, we're making it fast and easy for brands to identify growth opportunities from first-party retail data."

As part of the rollout, KPM is offering a Beta program where clients are exploring new features early, providing feedback, and shaping future innovation.

Together, these advancements reinforce Kroger Precision Marketing's commitment to delivering faster, smarter, and more accessible insights to grow CPG brands.

The innovations also highlight the impact of KPM's newly integrated team which centralized media, insights, and loyalty marketing capabilities under one operation. The unified team is designed to support brand marketers at every stage of the lifecycle, from product innovation to campaign activation.