NEW Dynamic Creative Optimization (DCO): Automatically tailor your advertising to the consumer’s occasion

In a world of personalized content, a one-size-fits-all message doesn’t stick. Instead, every ad impression should resonate with a precise audience.

Dynamic creative optimization (DCO) personalizes messages in real time – and at scale.

Now, brands can elevate the impact of offsite display ads by tapping into advanced decisioning – paired with Kroger Precision Marketing audiences. DCO delivers messaging that’s tailored to specific customers and occasions. By aligning messaging to audiences and moments, you can create more relevant, engaging experiences that drive stronger connections and measurable results.

What is DCO?

DCO (Dynamic Creative Optimization) is a way to automatically adjust creative message that is served in a programmatic display campaign. It allows for creative decisioning through triggers like audience, location, weather, and more.

This allows advertising to be tailored to audiences and occasions. Kroger Precision Marketing DCO campaigns are activated through a managed-service team of experts. Your creative can automatically adjust to variables like:

• Geography (zip, city, DMA)
• Day of Week
• Time of Day
• Weather Conditions/Forecast
• Store Banner
• Audience Segment

Why use DCO?

• Message Relevancy: Tailor creative and messaging to specific audience segments or moments
• Place and Promotion: Dynamically change creative to align with weather, sporting events, time of day, or with in-store promotions
• Measurable Impact: Gain insight into sales performance including iROAS and sales uplift

How to get started:

Just contact your Kroger Precision Marketing representative. As a managed-service offering, our team will do the heavy-lifting. You provide campaign parameters, copy, and select up to 5 audience segments.