NEW: KPM brings self-service retail audiences to Meta

Activate KPM audiences across Meta platforms

Kroger Precision Marketing (KPM) clients can now activate Kroger’s purchase-based audiences via a new self-service capability on Meta platforms.

This latest evolution meets marketers’ growing demand for precision while benefiting consumers who increasingly expect relevant ad experiences.

How Kroger audiences + Meta boosts performance and brand equity

In a competitive social media environment, audience-building capabilities are the foundation of high-impact media strategies. KPM’s first-party purchase data, combined with the vast reach offered by Instagram and Facebook, positions marketers to drive bottom-line impact and increase brand affinity.

The new capability uses KPM’s Direct-Connect tool. It allows brands to build custom purchase-based audiences and then activate them in Meta’s self-service ad platform.

This is the latest update in KPM’s self-service offsite solutions. With this enhancement, we are giving KPM partners greater control, flexibility, and transparency across social campaigns.

Why use purchase data for Meta advertising?

The right data signals help brands break through. Whether you’re looking to uncover new opportunities or connect with customers who regularly purchase products in your category, reaching a precise audience accelerates performance.

This self-service feature gives marketers the ability to:

• Create custom purchase-based audiences or apply pre-built audiences
• Access segments in the LiveRamp seat
• Activate segments on campaigns in the Meta seat
• Apply quality controls and campaign settings

*LiveRamp Advertiser Connect access is required to activate this solution.

What could KPM purchase-based audiences do for your social strategy?

The next evolution of self-service offsite solutions is here. For additional information regarding KPM audiences in Meta, contact your KPM sales representative.