NEW Programmatic CTV: Build your brand in premium streaming TV content – now easier than ever

TV advertising is no longer the exclusive domain of giant brand budgets. Mid-sized brands are effectively using precision audiences across CTV – inspiring consumers at a fraction of the cost of traditional broadcast and cable.

The challenge is activation: you need a team of specialists to navigate CTV providers and platforms.

Now, Kroger Precision Marketing (KPM) is making it easy to activate CTV campaigns through a managed-service team of experts.

Why CTV?

Connected TV showcases your products to customers while they’re streaming their favorite content. According to Nielsen, streaming viewership represents 46.0% of all television usage. This opens an opportunity for mid-sized brands to effectively drive awareness and inspiration in living rooms.

Connected TV (CTV) reaches audiences through apps on smart TVs or over-the-top (OTT) devices, with ads served before programming or during traditional commercial breaks. Advertisers reach viewers in a big-screen, brand-safe environment.

KPM’s Connected TV solution applies purchase-based audiences to high-impact, non-skippable video ads at scale. Ads run on premium content from major networks and streaming platforms.

Our core targeting is rooted in our 1st party shopper data captured from the Kroger Loyalty Card. Brands can apply purchase-based segments such as:

• Current, Lapsed & New brand shoppers
• Category shoppers
• Audience Extension Lookalikes
• And many more…

Measurement

In addition to standard media metrics, campaign reports show aROAS, iROAS, household Penetration, Uplift and Total Sales, Visits, and Units.

Ad Placements and Inventory

KPM activates across leading networks, streaming partners and a wide variety of connect devices. These ads run seamlessly before or during programming on premium platforms. We accept :15 or :30 second videos. 

Our Programmatic CTV offering provides advertisers with a simplified, pre-packaged bundle of premium streaming networks, platforms, and devices, built around our audience-first approach. Advertisers efficiently reach engaged viewers across top-tier streaming environments – with our team handling the activation for you.

This bundled offering includes inventory from leading partners such as Roku, Paramount, LG, Tubi, Samsung, Fubo, and more — though not limited to these platforms. Our goal is to maximize reach and performance by delivering ads across the best available inventory aligned to your campaign goals.

How to get started:

Contact your Kroger Precision Marketing representative. As a managed-service offering, our team will do the work. You provide campaign parameters and select up to five audience segments. We accept a variety of ad serving and verification tagging solutions.

The capability is live now. Programmatic CTV inspires audiences where they are most engaged. Contact your team today to reach Kroger households in a big-screen, brand-safe environment.