New Ways to Reach Kroger Shoppers in Offsite Media

Explore the Latest Tools for CTV, Audio and Social Media

Every day, Kroger households interact with multiple screens, channels, and platforms. We’ve expanded our available ad formats and services to make it easier for brands to engage shoppers across CTV, audio, display, and social.

Discover what’s new in offsite media — from high-impact ad formats and smarter delivery, to expanded social activation:

New Programmatic Managed-Services

Dynamic Creative Optimization (DCO) for Display: Serve contextually relevant ads in real-time using factors like location, weather, or time of day. (Read Blog)

Programmatic Connected TV (CTV): Deliver non-skippable video within premium, ad-supported content on Roku, Paramount, Samsung, and other top platforms. (Read Blog)

Programmatic Audio: Reach Kroger households with immersive, non-skippable ads across Pandora, iHeartMedia, and more, plus companion banners to extend engagement. (Read Blog)

Expanded Social Activation

• Meta Direct Connect: Clients can now activate Kroger’s purchase-based audiences via a new self-service capability on Meta platforms. (Read Blog)

- Snapchat High Impact: Pair a 6-second non-skippable Commercial Ad with a Snap ad to increase click-through rate and viewability.

- Pinterest Collections Ads: Showcase products alongside recipe and meal content in a shoppable format. Shoppers can add items directly from Pinterest to their Kroger App cart in just a few taps. - Amplifying Creator Content: Brands can now provide their own influencer assets to amplify helping drive cost & time efficiencies.

- Pinterest Trend Badges: A co-marketing opportunity that aligns your brand with seasonal, relevant trends, backed by Pinterest’s official badge and limited-time added value.

We look forward to delivering ongoing improvements that increase speed, flexibility, and effectiveness across our offsite media campaigns. Have questions about any of the enhancements we shared above? Reach out to your KPM rep for more details.