Now Available: Incremental sales measurement for all sponsored search

In today’s media environment, performance is everything. Marketers are under more pressure than ever to demonstrate impact — not just impressions or clicks, but measurable, incremental growth.

Product Listing Ads already play a powerful role in connecting your brand with Kroger shoppers at the point of conversion. Now, there’s a way to see the full picture of your performance — and pinpoint where your media is driving true incremental growth with Product Listing Ad iROAS Measurement.

How (PLA) iROAS Measurement Uncovers What’s Truly Moving the Needle

NEW Product Listing Ad iROAS Measurement quantifies the incremental lift driven by your Product Listing Ads, helping you see where your media is creating new demand—not just capturing existing intent. It’s not just a new report — it’s a smarter way to optimize by revealing which campaigns created real demand and where your strategy can improve.

Key Features:

• Quantify true uplift with purchase propensity scoring: Kroger Precision Marketing separates true incremental growth from existing organic purchase likelihood using advanced test and control propensity modeling.
• Incrementality insights at-scale: Kroger’s PLA Incrementality Reporting delivers clear, insights at-scale—with no withheld audiences or divisions — just actionable data that helps you optimize with confidence.
• Identify ad group growth drivers: Gain deeper clarity into ad group performance with granular iROAS data that highlights where incremental gains are coming from.
• Understand your total Kroger impact: Receive valuable data like exposed household count, total uplift, iROAS and attributable sales against your PLA or TOA campaign.

How to Get Your iROAS Report

PLA Incrementality Reporting is automatically delivered on all qualifying campaigns — no additional requests or actions required.

Make Every Dollar Count

With PLA Incrementality Reporting, you have greater visibility and control. See what’s working hardest for your brand and continue building with insight.