COMING SOON: NEW Onsite Video Carousels Turns Inspiration into Conversion

In today’s fast-moving digital marketplace, capturing shopper attention at the right moment is essential for driving conversions and brand growth.

That’s why Kroger Precision Marketing (KPM) is introducing Onsite Video Carousels, a dynamic new ad format that combines videos with curated product listings. Designed to appear in relevant search result across Kroger.com and the Kroger app, Onsite Video Carousels empower brands to inspire, engage, and convert, all in one seamless ad experience.

What are Onsite Video Carousels?

Onsite Video Carousels expand on the success of KPM’s Promoted Product Carousel offering by integrating short-form video directly alongside shoppable products. This new format allows advertisers to deliver immersive brand engagement alongside a curated selection of products ready to be added to cart.

Shoppers can watch, browse, and purchase without ever leaving the search experience, bridging inspiration and action in real time.

Key features:

• Video Stopping Power: Capture attention in a high-impact format that stops the scroll.
• Customizable Product Carousel: Combine videos with your product selection in a single ad experience.
• Add-to-Cart Functionality: Shoppers can add items to their cart directly from the carousel.
• Relevant Placement in Search: Ads appear in relevant search results, reaching shoppers in buying mode.

Why Onsite Video Carousels matter?

Onsite Video Carousels help brands connect with shoppers through immersive storytelling that drives measurable results. Here’s how they elevate your onsite strategy:

• Inspire action through video: Engage shoppers with motion and message at the exact point of decision, when they’re searching for related products or meal ideas.
• Reinforce your product selection: Whether showcasing seasonal items or a new product, video strengthens your total brand and drives conversion.
• Drive deeper brand exploration: Video engagement encourages shoppers to explore more about your brand and products beyond the carousel interaction.

When to use Onsite Video Carousels

Video Carousels are ideal for brands looking to inspire and convert through immersive storytelling. Use them to:

• Launch new products with dynamic video that showcases usage or key benefits.
• Highlight seasonal campaigns by pairing video storytelling with curated product collections.
• Drive meal or solution inspiration through short-form recipe or lifestyle content.
• Feature Portfolio Bundles that highlight a total solution and usage occasions.

Bring your brand story to life

With Onsite Video Carousels, your brand can merge inspiration and conversion in a single ad unit, turning engagement into measurable sales.

Ready to get started? Contact your KPM representative today to plan your Onsite Video Carousels campaign today.