Pinterest Collections Ads: Social Made Shoppable

What’s for dinner? For millions of Kroger shoppers, Pinterest is where mealtime inspiration begins.

Kroger Precision Marketing’s NEW Pinterest Collections Ads let brands showcase products alongside recipe and meal content in a fully shoppable format. Consumers can add items straight from Pinterest to their Kroger App cart in just a few taps.

Below, we’ll cover four ways KPM’s new Pinterest Collections Ads solve the marketing challenges facing brands today.

At a Glance

1. Sales velocity: Turn trending recipes into shoppable moments

Social media activations shouldn’t be limited to awareness and engagement objectives. Pinterest Collections Ads strike a balance: driving conversions while providing user-friendly experiences that feel native to the platform.

As shoppers browse recipes, your brand becomes part of their meal-planning (and purchasing) process. And because users can easily add products to their Kroger cart directly from the platform, browsing becomes basket-building in seconds.

2. Seasonal push: Curate products for special occasions

From seasonal recipes to festive decor ideas, Pinterest is a go-to resource for both hosts and partygoers. Leading up to major occasions, pinners engage with intent and purpose, and they’re looking for brands who can help.

A 2025 study showed that 41% of platform users started building their holiday gift lists as early as October, meaning brands can expect more runway to connect with shoppers who are already in a holiday mindset.

3. New products: Introduce new flavors and variations

Launching a new flavor or line extension kicks off a race for attention. Pinterest Collections Ads give newly released or limited time products an advantage by placing them next to the most relevant recipe and food inspiration content.

Instead of asking shoppers to imagine how a new product fits into their routine, you show it in context: A new sauce for weeknight dinners, a trendy lunchbox snack for the kids, or seasonal flavors. The result is faster trial and less friction between interest and purchase.

4. Household penetration: Increase discovery

You can’t maximize LTV until a shopper tries your products for the first time. Collections Ads drive trial and adoption by putting your products in front of new households as they explore meal ideas where your brand fits.

Placed in the right context, your products feel helpful, not intrusive. This helps new households discover, try, and start building habits around your brand.

Contact your KPM account manager to get started

Ready to turn inspiration into action? Connect with your KPM account manager today to put your products in front of millions of Pinterest users actively planning their next meal.