PrecisionView 360: A New Cross-Channel Media Measurement Solution

We built a measurement solution for an omnichannel media world.

In today’s media environment, a single campaign can use many touchpoints. That means it’s more important than ever to understand how channels work together to drive impact.

PrecisionView 360, KPM’s cross-channel measurement solution, performs media contribution analysis to see how media and incentives amplify one another. It goes beyond fragmented reporting to uncover incremental impact across media channels.

Here’s how PrecisionView 360 evaluates performance from a holistic perspective:

Increased Visibility into Cross-Channel Contribution

See how your media performs and interacts across the full KPM ecosystem. PrecisionView 360 analysis reveals uplift contribution by individual channel and interaction effects from combinations of channels. The result is faster insights than traditional marketing mix modeling.

Isolate Impact with True Incremental Measurement

Traditional attribution models have a blind spot—they don’t account for purchases that would’ve happened regardless of media exposure. With PrecisionView 360, control groups account for purchase predispositions to isolate the real impact of media exposure, without taking credit for organic sales.

PrecisionView 360 utilizes a hybrid market-level model grounded with test vs. control precision measurements. The control audience mirrors the purchase behaviors of the exposed audience. After measuring the difference in purchase behavior (online and in-store) between exposed vs. non-exposed households, advertisers have greater clarity into how their media is driving true incremental uplift.

Seeing which channels deliver the highest incremental return on ad spend (iROAS) arms marketers with valuable intelligence that empowers smarter budgeting and media buying decisions.

Campaign-Level Measurement with KPM Solution Analysis

Get deeper analysis of performance at the campaign level across KPM solutions PrecisionView360 unlocks visibility into the unique households each channel reaches, helping you see exactly where your media is connecting with shoppers.

See the True Synergy of Your Media Mix: Contact KPM to Get Started

PrecisionView 360 is a measurement solution designed for today's omnichannel media world. Available now for all qualifying KPM campaigns, it delivers the unified view modern marketers need to navigate an increasingly complex media landscape.

Contact your KPM account manager today to put next‑generation measurement to work for your brand.