Stand Out This Fall: KPM Tools to Drive Brand Impact

🍂 Fall Is Full of Opportunity — and Shopper Intent

Fall is packed with high-intent moments that drive increased traffic and engagement on Kroger.com. From Halloween baking and trick-or-treat prep to Friendsgiving spreads and full Thanksgiving feasts, shoppers are actively planning and searching for products that bring their seasonal celebrations to life.

To help your brand stay relevant and visible during this key season, Kroger Precision Marketing is sharing four new tools designed to meet shoppers in the moments that matter most.

🏠 NEW: Premium Placement HOME Carousels on Kroger Homepage

For the first time, advertisers can now access homepage ad inventory on Kroger.com through the launch of our new Premium Placement HOME Carousels.

This high-impact carousel unit lives directly on the Kroger.com homepage, giving your brand prominent visibility during one of the busiest shopping seasons of the year. As customers prepare for Halloween and Thanksgiving, they’re actively browsing for festive treats, meal ingredients, party supplies, and celebration essentials. This new opportunity allows your brand to:

• Showcase your portfolio in an engaging, conversion-driven format: Use the homepage carousel to feature multiple products and create a shoppable solution that aligns with seasonal needs.
• Reach shoppers during peak planning moments: Connect with audiences actively searching for fall inspiration and essentials.
• Drive seasonal relevance and consideration: Align your brand with key occasions like Halloween and Thanksgiving, right where decisions are being made.

Read more about HOME Carousels or connect with your KPM rep to secure your slot.

🎥 Coming Soon: Fresh Content Studios Powered by Roku

Launching this summer, Fresh Content Studios is a new content creation platform from Kroger Precision Marketing and Roku Brand Studio—built to help CPG brands turn data into high-performing seasonal storytelling.

By combining Kroger’s purchase data with Roku’s streaming insights, this solution helps brands develop custom video content that resonates with real shopper behavior—just in time for key fall occasions.

Whether you're planning to showcase a Halloween recipe, highlight a Friendsgiving spread, or inspire Thanksgiving hosts, Fresh Content Studios will help you:

• Align storytelling with actual shopper behavior: Use data-backed insights to deliver content that reflects how people plan and shop this season.
• Drive deeper engagement across platforms: Reach audiences across Roku and Kroger digital ecosystems with creative that meets them in the moment.
• Show up in the heart of holiday moments: Tell relevant, timely stories that inspire and convert during key fall occasions.

Learn more about Fresh Content Studios or reach out to your rep to get involved ahead of launch.

📈 Understand Your Ad Group Competitiveness with Share of Voice

As Halloween and Thanksgiving drive spikes in site traffic and demand, ensuring your brand is visible in key placements becomes even more critical.

That’s where KPM’s new Share of Voice (SOV) tool comes in. SOV is a metric that shows percentage of available ad placements your ad group captured, based on your targeting. Focused on Product Listing Ads and Carousels, it gives you a clear view of your brand’s presence relative to others competing in the same space — especially valuable during high-traffic, high-intent periods.

SOV is a valuable signal — but it’s just one part of the story. For a more holistic view of campaign performance, use it alongside Win Rate and Time Live to identify gaps, optimize delivery, and stay competitive during the busiest shopping weeks of the year.

💌 Drive Results this Holiday Season with Targeted Direct Mail

This holiday season, reward your loyal customers, inspire new purchases, and expand your brand’s reach with our custom, targeted direct mail campaigns.

Proven Performance You Can Count On:

• Real, measurable revenue growth
• Strong shopper engagement

Take advantage of our upcoming Cold & Flu and Holiday campaigns to connect with high-value households when it matters most.

Ready to boost your brand’s performance? Contact your representative today to get started.

✅ Make Your Brand Unmissable This Fall

From homepage visibility, custom video storytelling, maximizing opportunities with SOV, or rewarding loyalists with direct mail, our latest tools are built to help your brand connect with shoppers in meaningful, high-impact ways throughout the fall season. Whether your audience is prepping for Halloween parties or hosting Thanksgiving dinner, these are the moments when brand visibility matters most.

Now is the time to:

• Boost visibility where shoppers are most active
• Create content that aligns with real seasonal behavior
• Drive measurable impact across digital touchpoints

Reach out to your KPM rep today to learn how these solutions can help your brand stand out this fall.