Digital Shelf With Cara 1

Driving Accountability, Transparency, and Results in Retail Media

May 17, 2022

Listen | Apple Podcasts | Spotify | Tune In

There may be no more rapidly evolving element of consumer marketing today than retail media. At the forefront of that evolution is Kroger Precision Marketing, as America’s largest grocer innovates to create a retail media platform that drives a delightful experience for the consumer and attributable results for their supplier partners. Things are moving very fast over there, so we invited Cara Pratt, SVP at Kroger Precision Marketing in to bring us up to speed.

Visit our knowledge hub

See what you can learn from our latest posts.