The CPG Guys: Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

Listen | Apple Podcasts | Spotify

In this episode, The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51, a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.

Topics discussed in this podcast include:

• Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way?
• If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well?
• Is “retail media” media?
• How does inspiration drive brand loyalty?
• How is value defined by shoppers?
• How is the balance of power between brands & retailers shifting in the era of retail media?