The Mars Agency With Cara 2

The Mars Agency : Clarity in Commerce: Cara Pratt (Part 2)

March 28, 2023

Listen | The Mars Agency

The concept of "retail media" has quickly outgrown its name by expanding beyond the confines of retailer-owned platforms to encompass other forms of digital media, and by moving into more traditional, "physical" retail marketing opportunities in the brick-and-mortar environment.

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