The Middlemen Podcast: Kroger's Big Screen Moment with Christine Foster

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Kroger just made a major in-store media play — and they announced it at Cannes. This isn’t a pilot or a test. It’s full deployment, real conviction, and a signal to the industry that in-store is back on the media roadmap.

Tom Limongello and Todd Sawicki break down what this means for:

• Retail media's evolution from screens to storytelling
• Why the location of the announcement matters
• How this reshapes the narrative around in-store investment

The aisles are lit. The audience is watching.