Personalize through 84.51°Kroger and 84.51° have partnered to form a new retail media endeavor that helps brands develop, nurture and embrace customer-driven relationships. We work with CPG partners to activate direct customer targeting, execute communication plans and measure campaign impact.
Partnership is key
At the core of success is a collaboration between Kroger, 84.51° and your company to develop and measure targeted campaigns.
How we work together:
84.51° will work with your brand teams to align on campaign objectives, scope and design.
84.51° analyzes purchase behavior to deliver relevant content and offers to verified Kroger shoppers.
Suppliers provide brand assets, content or digital media creative based on our specs and templates. Then we implement campaigns alongside trusted media partners, including Kroger Media Services.
84.51° provides post-campaign measurement across channels by matching exposure data to in-store purchases.
See what our partners are saying
“The ability to personalize the message and the shopping experience for Kroger shoppers aligns with their customer-first strategy, ensuring the highest returns on our digital media and an ability to emotionally connect with the shopper.”Senior Director Shopper Marketing
“[These capabilities enable us] to engage with our shoppers with personalized content through Kroger’s digital ecosystem. This is a great opportunity for us to measure and identify key areas to win in the marketplace.”Shopper Marketing Manager
“Leveraging 84.51 data & KPM has allowed our team to face this daunting task head on, and it has allowed our team to take in store plans and optimize that experience online...and get maniacally focused on e-commerce.”Director of E-Commerce/Marketing
“We now have even more precise tools to help us effectively engage with consumers in a strategically vital channel at one of our most valued partners.”E-commerce Account Manager
Create co-branded solutions
Download digital media guidelines to co-brand your ad with Kroger and reach customers on Kroger.com or across the web.
Design digital media ads that link your brand to Kroger brand equity. Creative is submitted to 84.51° for approval once campaigns are planned.
Drive co-branded digital media to branded coupon pages or microsites that live on Kroger.com. Creative is submitted to 84.51° for approval once campaigns are planned.
Kroger Owned & Operated Channels