Personalize through 84.51°Kroger and 84.51° have partnered to form a new retail media endeavor that helps brands develop, nurture and embrace customer-driven relationships. We work with CPG partners to activate direct customer targeting, execute communication plans and measure campaign impact.
Kroger Precision Marketing Solutions
Brands can leverage customer intelligence to create customer connections across upper funnel activations, bridging directly into commerce & transparently evaluating performance. Our Kroger Precision Marketing Offsite Solutions are a seamless digital experience for your advertising investments. Kroger and 84.51° are partnering together to enable advertising for suppliers on Kroger’s digital properties. These products enable suppliers to communicate directly with customers onsite utilizing rich first party data and 84.51° targeting + personalization science. Kroger has also developed personal relationships with more than 500 leading social influencers —and has access to an additional army of 4,500+ micro-influencers when activations require an amplified voice and scale. Influencers’ fans are used their passion for Kroger and trust their advocacy of the products Kroger sells.
New KPM Client? Start Here
Once we’re officially working together, we’ll need you to take care of a few details so you can set up your first campaigns. To get started, download our New Client Guide, review all details, and follow the 3 simple steps below.
- Download and complete the New Client
- Set up your PromoteIQ account.
- Submit your application and W9. via email to ClientSupport_Ops@8451.com and email@example.com. Please attach both documents to the email and send to our team will be in touch soon.
Once you have completed the new client setup process, work with your Account Manager or email KrogerPrecisionMarketing@8451.com to plan your first campaign. To help get things started, you can reference the list of available inventories below. Download the relevant style guides and design files to help your team develop creative that appeals to Kroger shoppers. We look forward to working with you!
Kroger Trademarks Use Guide can be downloaded here
KPM Offsite Media Tagging Guide can be viewed here.
"KPM Offsite Media" means media offerings that don't run on Kroger-owned properties. Examples: Pinterest, Facebook, Display, Video, etc.
Kroger Private Marketplace ("PMP") Tagging Guide can be viewed here.
PMP is a self-service programmatic platform which allows advertisers to access Kroger's audiences in their preferred DSP and optimize performance based on in-store and online sales.
KPM Onsite Tagging Guide can be viewed here
"KPM Onsite Media" means media offerings that run on Kroger and Kroger-affiliated, owned, and operated properties inclusive of push notifications and emails.
KPM Onsite API Partner Policy can be viewed here
Kroger's Privacy webpage can be found here
Master Creative Spec Documents
Reach high-value prospects across the open web and connect them to Kroger commerce.
Engage with targeted Kroger customers through exclusive targeting capability on the world’s largest social platform.
Reach your most valuable prospects in a high-impact format and activate them to purchase.
Reach and connect with 17 million targetable Kroger consumers looking for inspiration on Pinterest and activate them to purchase.
Have an intimate conversation with targeted shoppers in-between the songs they love.
Macro and Micro Influencers on Instagram, Sponsored Blogs, Influencer Events & Retreats, Influencer Video Series and Twitter Parties are all available to connect with your audience where they organically consume content. Contact your Account Manager for more information.
Targeted Digital Coupons
Build coupon redemption among specific shopper-behavior segments within the web, mobile and app digital coupon experience.
Targeted Onsite Ads
Build visibility and purchase intent with specific in-market shoppers.
Single Subject Emails
Communicate 1:1 with targeted customers and tailor the creative to represent the brand’s message while leveraging Kroger’s equity and industry leading open rates.
Leverage high engagement rates of weekly Kroger emails to promote brand-specific content, offers or promotions as part of the larger, multi-subject email.
Static Onsite Ads
Grow engagement with customers browsing and shopping Kroger.com with ads featuring your brand displayed across relevant department, seasonal, promotional or home pages.
Short form messaging sent from the Kroger app to drive customers to engage with brand’s message/CTA through the Kroger app.
Boost digital product tiles higher up within relevant search results and within several homepage areas of the site, encouraging online basket building and purchases. Contact your Account Manager for more information.
Custom landing pages on Kroger.com are your always-on marketing hub to convert sales.
Paid media where the ad experience follows the natural form and function of the user experience in which it is placed, making customers more likely to engage with branded content.
Set your brand up for success with Campaign Pages
Support brand message or Kroger initiatives with prominent placement on the Kroger Homepage.
Kroger Private Marketplace
The Kroger PMP unleashes the power of first-party retail data in a way that safeguards our customers' information—and proves more effective for brands.
See what our partners are saying
“The ability to personalize the message and the shopping experience for Kroger shoppers aligns with their customer-first strategy, ensuring the highest returns on our digital media and an ability to emotionally connect with the shopper.”Senior Director Shopper Marketing
“[These capabilities enable us] to engage with our shoppers with personalized content through Kroger’s digital ecosystem. This is a great opportunity for us to measure and identify key areas to win in the marketplace.”Shopper Marketing Manager
“Leveraging 84.51 data & KPM has allowed our team to face this daunting task head on, and it has allowed our team to take in store plans and optimize that experience online...and get maniacally focused on e-commerce.”Director of E-Commerce/Marketing
“We now have even more precise tools to help us effectively engage with consumers in a strategically vital channel at one of our most valued partners.”E-commerce Account Manager
Partnership is key
At the core of success is a collaboration between Kroger, 84.51° and your company to develop and measure targeted campaigns.
How we work together:
84.51° will work with your brand teams to align on campaign objectives, scope and design.
84.51° analyzes purchase behavior to deliver relevant content and offers to verified Kroger shoppers.
Suppliers provide brand assets, content or digital media creative based on our specs and templates. Then we implement campaigns alongside trusted media partners, including Kroger Media Services.
84.51° provides post-campaign measurement across channels by matching exposure data to in-store purchases.