Success starts here

Increase the effectiveness of your campaigns with objective-based designs that create a seamless customer experience.
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Personalize through 84.51°

Kroger and 84.51° have partnered to form a new retail media endeavor that helps brands develop, nurture and embrace customer-driven relationships. We work with CPG partners to activate direct customer targeting, execute communication plans and measure campaign impact.

Partnership is key

At the core of success is a collaboration between Kroger, 84.51° and your company to develop and measure targeted campaigns.

How we work together:

1

Planning

84.51° will work with your brand teams to align on campaign objectives, scope and design.

2

Targeting

84.51° analyzes purchase behavior to deliver relevant content and offers to verified Kroger shoppers.

3

Execution

Suppliers provide brand assets, content or digital media creative based on our specs and templates. Then we implement campaigns alongside trusted media partners, including Kroger Media Services.

4

Measurement

84.51° provides post-campaign measurement across channels by matching exposure data to in-store purchases.

See what our partners are saying

  • “The ability to personalize the message and the shopping experience for Kroger shoppers aligns with their customer-first strategy, ensuring the highest returns on our digital media and an ability to emotionally connect with the shopper.”

    Senior Director Shopper Marketing
    Kellogg Company
  • [These capabilities enable us] to engage with our shoppers with personalized content through Kroger’s digital ecosystem. This is a great opportunity for us to measure and identify key areas to win in the marketplace.”

    Shopper Marketing Manager
    DanoneWave
  • “Leveraging 84.51 data & KPM has allowed our team to face this daunting task head on, and it has allowed our team to take in store plans and optimize that experience online...and get maniacally focused on e-commerce.”

    Director of E-Commerce/Marketing
    PepsiCo
  • “We now have even more precise tools to help us effectively engage with consumers in a strategically vital channel at one of our most valued partners.”

    E-commerce Account Manager
    Nestlé

Create co-branded solutions

Download digital media guidelines to co-brand your ad with Kroger and reach customers on Kroger.com or across the web.

Let's work together

Connect with 84.51° and take your campaigns to the next level.

Contact us