Christine Foster Named to Ad Age Leading Women Class of 2025

The advertising industry is taking notice of Kroger Precision Marketing’s (KPM) new leadership and renewed focus on building brands.

Christine Foster’s inclusion in the Ad Age Leading Women Class of 2025 recognizes her role in shaping a retail media network that’s redefining how brands connect with shoppers in a data-driven world.

In early 2025, KPM consolidated retail media, insights, and loyalty marketing under one team. The newly-expanded business creates a more effective and seamless experience for our brand partners. Throughout this transition, Christine has been an innovative force, ensuring our teams remain aligned and focused on a shared vision of brand growth.

### Driving growth through innovation
Christine has played a pivotal role in expanding our company’s capabilities over the last several years. She’s led integrations with The Trade Desk and the Yahoo Demand Side Platform, opening new opportunities for advertisers to apply Kroger’s purchase-based audiences. Her commitment to innovation strengthens our position as a trusted, performance-driven retail media partner.

### About Ad Age Leading Women
The *Ad Age Leading Women* program honors individuals who are transforming companies across the marketing and media industry. For more than two decades, these honorees have set the standard for excellence and inspired others by showing what’s possible when ambition meets opportunity.

### Empowering the next generation of retail media
The future of CPG marketing revolves around anticipating the needs of shoppers in a dynamic media landscape. Behind Christine Foster’s vision and leadership, we’re forging the future of retail media with confidence and purpose.

To learn more about Christine’s story, read through her interview with Ad Age here.