The holidays demand more planning than any other time of year. From the meals they’ll make to the moments they’ll share, shoppers are thinking carefully about how to make the season special. That creates more opportunities for brands to influence what makes it into the plan, the basket and onto the holiday table.
The brands that win the holiday season know inspiration is part of the journey.
Because if your brand isn’t helping shape what makes it on the holiday table, it risks never making it into the holiday list.
Here are four ways KPM can help brands inspire shoppers throughout the holiday journey and earn their place at the table.
1. Influencers: Authentically Shape What Gets Chosen
Holiday shoppers are drawn to ideas that feel genuine, relatable and easy to recreate.
How Brands Win: Choose creators whose audiences align naturally with your brand and focus on content that demonstrates your products in real holiday recipes, gatherings and traditions. By making your products part of content shoppers genuinely connect with, brands can influence what they choose, serve and share.
See how influencers bring products into relatable holiday moments.
2. Pinterest: Turn Recipe Inspiration into Shoppable Moments
Holiday shoppers aren’t just looking for what to buy. They’re looking for what to make.
How Brands Win: Use Pinterest Collections to bridge the gap between inspiration and purchase. Bring holiday recipes and ideas to life by showcasing the products shoppers need to recreate them, then make it easy to add those items directly to their Kroger basket.
See how Pinterest connects holiday inspiration to the basket.
3. YouTube: Connect Holiday Content with the Right Audience
YouTube is the #1 platform consumers use for holiday shopping1. But without precision, brands risk missing high-intent shoppers.
How Brands Win: Use KPM’s retail purchase signals to align your holiday strategy with the audiences that matter most on YouTube. From re-engaging lapsed shoppers to reaching lifestyle-based audiences, brands can create a tailored approach that connects with relevant users throughout their journey and measure SKU-level sales impact.
See how YouTube precision audiences drive measurable holiday impact.
4. Carousels: Turn Holiday Occasions into Complete Solutions
Holiday shoppers aren’t thinking about one ingredient at a time. They’re shopping for the whole meal, recipe or gathering.
How Brands Win: Build Carousels around the holiday moments shoppers are planning, from a Thanksgiving spread to a holiday cleanup solution or a gift exchange. By showcasing complementary products together, brands can inspire shoppers with a complete solution and make it easy to add everything they need to basket.
See how Carousels connect product solutions with holiday occasions.
Inspire or Get Left off the Table
This holiday season, inspire or risk being left out. Use these KPM solutions to show up across the moments that shape what shoppers make, serve and share, turning inspiration into action and earning your place in the cart and at the table.
Reach out to your KPM rep today to bring the right tools into your Winter Holiday campaigns.
1 Source: Google/Ipsos, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, consumers 18+ who reported holiday shopping occasions in the past two days. Gen Z (n=6,770), Millennials (n=12,609), Gen X (n=10,425), Boomers (n=6,941). Oct 2024 – Jan 2025.
