Snacking habits offer a fascinating glimpse into the choices and preferences of different age groups. Today, we delve into the snacking preferences of shoppers ages 18 to 34 (Generation Z to younger millennials) and compare them with those of older shoppers ages 35 to 54 (older millennials to Generation X) and ages 55 to 74 (Generation X to baby boomers).
Snack preferences of shoppers ages 18-34
Top snacks:
Fruits: 67%
Crackers: 65%
Popcorn: 63%
Pretzels: 63%
Potato chips: 61%
Snack preferences of shoppers ages 35-54
Top snacks:
Cheeses: 71%
Fruits: 71%
Potato chips: 68%
Crackers: 64%
Tortilla chips: 60%
Snack preferences of shoppers ages 55-74
Top snacks:
Cheeses: 71%
Potato chips: 63%
Crackers: 59%
Cookies: 59%
Chocolate: 59%
Insights
Crackers and potato chips are popular across all age groups while fruits are more popular with shoppers ages 18-34 (67%) and 35-54 (71%). Cheeses, on the other hand, are favored by both the 35-54 and 55-74 age groups at 71%. And pita chips were consistently the least-favored snack across all ages. For more insights, check out Consumer Digest: Snacking Trends May 2024.
