Explore the Latest Tools for Self-Service Activation, Live Sports and Social Media
Consumer trends change quickly in the age of personalized news feeds. Kroger Precision Marketing continues to evolve its offsite media capabilities, giving brands new ways to engage relevant shoppers and drive performance.
Discover what’s new in offsite media — from smarter self-service activation and premium live sports inventory, to expanded social placements and seasonal incentives.
Smarter Self-Service Data Activation
- DV360 & YouTube: Activate Kroger audiences directly within Google DV360 through Direct Connect KAP. This brings together audience delivery, media execution and CAPI-based online and in-store sales measurement in a self-service workflow. (Read Blog)
- Direct Connect Self-Service Now in KAP!: Activate Kroger’s first-party audiences directly within your preferred DSP through Direct Connect in KAP, enabling faster activation, streamlined workflows and more precise targeting across The Trade Desk, Yahoo DSP and DV360.
Premium Inventory and Expanded Social Activation
- Premium Programmatic Live Sports Inventory: Access marquee live sports across top streaming platforms and ad-supported environments, delivering scalable reach, real-time optimization and privacy-forward targeting solutions — built for awareness and purchase intent in high-attention, brand-safe moments.
- TikTok Self-Service: Activate Kroger purchase-based audiences seamlessly within TikTok through a self-service workflow. Use one of the largest discovery-driven platforms and reach highly engaged shoppers using TikTok’s native media capabilities. (Read Blog)
- Snapchat Sponsored Snaps: Extend reach within Snapchat’s evolving chat-first experience through high-visibility Chat Feed placements, enabling brands to connect with more shoppers while maintaining strong performance efficiency.
- Meta Threads: Extend reach across Meta campaigns with Threads unlocking incremental reach and net-new impressions — now included by default, requiring no new creative or setup.
Creative Support
- Meta Creative Best Practices: Improve campaign performance by leaning into Kroger purchase data, diverse creative variations and generative AI for optimized visuals, copy and audio.
We look forward to continuing to bring brands faster, more flexible ways to activate Kroger audiences and reach shoppers across high-impact offsite environments. Have questions about any of the enhancements above? Reach out to your KPM rep for more details.
