1 min read
November 25, 2024
From improving measurement to empowering creators and partnering prolifically, retail media operations became more sophisticated.
Retail media growth may be slowing a bit, but it’s still projected by Emarketer to reach nearly a quarter of all U.S. media spending by 2028, up from 14% this year.
See what you can learn from our latest posts.
New Ways to Activate and Extend Reach in Offsite Media
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
