Given the massive year 2023 was for the proliferation of various industry trends such as retail media, generative AI, connected TV (CTV), shoppable content and digitally enabled stores, 2024 is well-positioned to go even further and pave the way for more disruption. But, is it possible some trends have neared their peak? Some experts and research suggest so. Read on to see what industry leaders are flagging as the next big things in retail.
1 min read
Path to Purchase: 2024 Retail Predictions
January 21, 2024
Retail Media News & Insights
See what you can learn from our latest posts.
New Ways to Activate and Extend Reach in Offsite Media
Don’t Get Left off the Holiday Table: 4 Ways to Inspire Shoppers this Season
Kroger Precision Marketing Launches Shopping Assistant PLAs (Product Listing Ads)
Kroger’s Christine Foster says more brands are applying retail data to CTV campaign
Kroger Precision Marketing Announces Self-Service Advertising with TikTok
What’s New in the Kroger Ad Platform: New Self-Service Tools That Move Performance Forward
