Despite the rise of e-commerce, in-store shopping remains a vital part of the retail landscape. An analysis of omnichannel shoppers at Kroger stores shows this cohort still makes 83 percent of their visits in-store. Additionally, approximately 75 percent of omnichannel shoppers claim that they prefer to head to a store to purchase fresh produce, bakery items, deli/meat and seafood.
However, in an omnichannel world, where competitors are just a click away — even within a store — it’s crucial for retailers and their brand partners to meticulously plan their in-store strategies and support them with robust data insights.
